Rock n Rolla Analysis
The title is placed right at the end of the trailer so that it is the last thing the audience see besides one scene at the very end intended to be funny. The title itself is mostly black writing on a yellow background. The writing however looks like it has been spray painted on by a stencil. The background image is a sort of comic book drawn image of the main character with a gun in each hand pointed at two different places.
RocknRolla is a British crime film and the elements used in this trailer bring that all together to show it. Firstly, you notice the indie music playing in the background and then soon followed by the dialogue of people with British accent. This screams British cinema. In addition in the opening 20 seconds of the film trailer you get a sense of crime because of the scenes with like the main character playing with guns and being very casual about it and men in suits standing around a man tied up to chair and being tortured for information. Finally, the main character is presumed dead and faking his own death.
This theme is established within the beginning of the trailer, throughout the trailer you get a sense of crime from the amount of times the painting is stolen and sold illegally from character to character. The use of props such as guns, drugs and substantial amount of money also adds to the crime genre they are trying to portray.
It is important for the distributor to make sure the genre of the film is clearly shown in the trailer because if the film’s genre is misleading then the audience they are aiming for might not go and watch it and the people expecting the genre it misrepresented will be disappointed in the film and the film will most likely get bad reviews and lose money. Also, making films is a very lengthy and costly process and if they make a bad film then all that time effort and money would have been for nothing. For example the film “John Carter” wasn’t properly market and the trailer made it look like something it wasn’t and after spending $250 million they only got back $4 million back in profit this was very bad considering they spent so much money only to get back a smaller amount than you put in.
The film companies distributing the film are:
Dark Castle Entertainment which is basically a dark castle on a yellow background which is on a dark background;
The second company is Warner Brothers Pictures which is essentially a capital W and a capital B inside a crest with a banner across the crest on a sky backdrop.
The stars in this trailer are used to entice people to see the film. For example Gerard Butler’s name is used and people will remember him from films such as “300” and will most likely be familiar with his work and therefore know he is an A-list celebrity. The other A-list celebrities used in the trailer include Tom Wilkinson and to a lesser degree Christopher Brian Bridges A.K.A the rap star “Ludacris” the use of him in the trailer might attract a whole different audience to this film.
The other person’s name that was highlighted specifically was the director’s “Guy Richie” for example in the trailer it says “From Guy Richie… The director of Snatch…And Lock, Stock & Two Smoking Barrels” These two films were critically acclaimed films that helped put Guy Richie on the map. The trailer highlights that’s these two films were made by the person who is making this film so it might have a similar look and feel to it.
In addition to everything else the sound and dialogue convey a feeling of a British film. The dialogue because they use British or Irish accents in most parts of the trailer and this gives a feel of the UK
There isn’t really a voice over in the trailer but the trailer doesn’t lose anything by not having one in there, in fact the trailer gets across everything it needs to without the use of a voice over.
The film’s media language appeals to the target audience in the sense that the film is aimed at people who like British Crime films or just crime films in general. The sound does that by the way using mainly indie rock songs and also using British and Irish accents throughout the trailer. Whereas the editing used is very fast and rapid this implies an exciting, fast paced crime film. The mise en scene as a whole gives the feeling of crime because of the use of props and locations. Props because they use a lot of guns, drugs and large amounts of money. Location because you can see crime is being committed in both the slums and dumps of London
Overall the media language used will appeal to fans of British crime films and fans of crime films alike. This is both the audience and the genre of the film.
No comments:
Post a Comment