Thursday, 6 October 2011

Priliminary Task Evaluation, Reflection and Lessons Learnt for the Future.

Media Video Evaluation


After filming and editing our video I had a chance to see all the components and elements come together and I had a chance to refer it back to Andrew Goodwin’s theory from his book “Dancing in the Distraction Factory”. 
Firstly, the relationship between the lyrics and the visuals is simply contradictory, for example when the lyrics would say “The blues they send to meet me won’t defeat me” and the visuals were of the protagonist walking downhill into a dark underpass. This represents his descent into darkness after his girlfriend breaks up with him. There were a few close-ups of the protagonists face but that was not done with the intention of selling the image of the vocalist or the band. There were no real references to voyeurism mainly because the song doesn’t warrant for any type of voyeurism.


As for the actual music video the video starts with the protagonist (me) being dumped by his girlfriend played by Tisha. I then start walking aimlessly, this is to represent that he is lost in the world without her, and he is looking for a sense of direction but can't find any, as he walks down into the underpass this is supposed to represent his descent into darkness and him just sitting on a bench is to show that he is just going through the motions and the amount I look back it is to represent me looking back for a way for things to go back to how they were in the past, but as I soon find that my friend is now with my ex-girlfriend, I then go on top of a large building and look over the edge as if I wanted to jump, the final scene is of me walking off into the darkness, this was left ambiguous on purpose to let the viewer decide whether the protagonist was in a darker place or if he actualy ended his life. 

Upon inspection (and peer reviews) of the final scene it isn't as ambiguous as we intended, it wasn't really clear that he could of ended his life, in retrospect I could have made the protagonist fade away in the final scene to represent that he actually ended his life rather than have him walk off in to the darkness. This would have given it a feel that he isn't really there anymore instead he is just a distant memory now slowly fading away. The intro scene was the break up scene, I think this scene was pretty well done and came out better than I had thought it would, however at some points the camrea could have been a little bit steadier but that is just something to look out for in the future. There was a problem I noticed about continuity, at one point it was night time when the protagonist was walkign away and the next scene it was late afternoon then turned to dusk and then went back to being night time. However this was because we didnt film the video in order we filmed the locations at convenience. The rest of the music video was fine and I have to give credit to Tim for his camrea work which was well done eventhough this was his first time doing it.

What I learnt from this preliminary task is that it is better to have to have too much footage than too little, such is the case when we first filmed and we didn't have enough footage so we had to redo the video and add more footage than we needed. I aslo learnt that it is hard to film a moving shot with it being stable but I am going to ask my teacher if there is a way for me to overcome this obsticle. I also learnt that we need to make the meaning behind our videos more obvious rather than leaving it up to the viewer to decide what the meaning. Finally it is better far better to have a very detailed plan than have a brief outline because with a well detailed on it is easier to see what will work and what won't.  

Here is a link to our music video;
http://www.youtube.com/watch?v=5TAgsZPvDck&list=LLMK6lGxNT3iDUbd6PqXl5tw&feature=mh_lolz

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